15 Apr New Zealand Wine Continues Growth Trajectory
New Zealand (NZ) wines have once again recorded growth in the United States in 2024, marking their 16th consecutive year of expansion in this export market. Among the top ten countries supplying wine to the U.S., New Zealand was the only nation to post a volume increase last year.
Premium-priced New Zealand wines drove this growth, as sales of wines priced at $15 or more per 750ml bottle surged 14.4% whereas the ones priced below $15 recorded a 0.8% gain.
This strong performance solidifies NZ’s position as the second-highest ranked country (behind France) when measured by the average price per bottle among major wine-importing nations.
Interestingly, white wines were the dominant export, representing 95% of shipments with sauvignon blanc comprising over 90% of total volume.
Early indications for this year continue to be positive as dollar sales have risen 1.4% in the first few months of 2025.
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